Amazon Prime Video, the newest streaming entrant into Nollywood is set to hit the ground running with its investment in Nollywood. The streaming platform has inked a new deal with the Nigerian film production company, Nemsia Films.
Founded by Derin Adeyokunnu and BB Sasore, Nemsia Films’ deal with Prime Video is for three film-length projects. TFC gathered that the projects would most likely be branded as Amazon Originals.
In a statement, Prime Video’s Director of Content Acquisition and Head of Worldwide Major Studio Licensing Strategy, Ayanna Lonian noted that the streaming platform ‘is very excited to collaborate with Nemsia Films on this pioneering slate deal, which will complement our growing lineup of local Nollywood content for Prime Video customers.”
“This slate deal supports our goal to showcase Nollywood at its best, by telling authentic home-grown stories in a range of genres to Prime Video customers around the world,” he added.Nemsia Films whose production oeuvre includes God Calling, Before 30 and Journey of An African Colony, is excited about the increased reach that the collaboration with Prime Video will lend to the storytelling on the commissioned projects.
The production house’s Co-Founder, Derin Adeyokunnu said; “At Nemsia Films, it is our belief in ‘no gravity for the mind’ that has led us to work with Prime Video, one of the leading streaming services worldwide, capable of delivering our stories further than we ever imagined.”
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He further noted that Nemsia Films is “tremendously excited about the collaboration and what the future holds for Nollywood.”
The commissioned deal between the American streamer and Nemsia Films will see the production of three feature-length titles. The first of which has been announced to be Breath of Life. The film is written and directed by Nemsia’s co-founder, BB Sasore and produced by Nollywood star, Eku Edewor.
TFC gathered that the film will explore the complexity of life and destiny and man’s mandate to fulfil his purpose before his death. The titles of the other two films in the deal are to be made public later in the year.
Like Netflix, Prime Video is solidifying its hold on the Nigerian film industry. Its earlier deals with Nollywood involved exclusive licensing deals with Naz Onuzo’s Inkblot Productions and Niyi Akinmolayan’s Anthill Studios.